LittleLives is a school management platform that helps schools run their daily operations and connect with parents. We serve preschools and childcare centers across Singapore, Malaysia and Indonesia, and are expanding into enrichment, tuition, after-school and K12.
Title: Sales Executive (B2B, EdTech SaaS)
Location: Jakarta, Indonesia
Department: Sales & Marketing
Reports to: VP of New Market
We are looking for a hunter-minded B2B sales executive based in KL to drive new business across LittleLives' full portfolio — preschool/childcare, and our expansion segments of enrichment, tuition, after-school, and K12. The primary focus is on SME and independent-center accounts. You will build the pipeline from scratch and own the full sales cycle across the region.
What You Will Be Doing
Hunt and generate new leads through outbound prospecting, cold outreach, referrals, and market research
Build and manage a strong sales pipeline across preschool/childcare and the new enrichment, tuition, after-school, and K12 segments - focus on SME deals
Run product demos and presentations for decision-makers
Own the full sales cycle: qualification, discovery, proposal, negotiation, and closing through contract and first payment
Set accurate expectations with prospects on features, timelines, pricing, and support
Coordinate handover to Customer Success and stay involved through the initial onboarding
Maintain accurate, disciplined CRM records — pipeline stage, forecasts, activity logs, next steps, expected closing dates, and reasons for lost deals
Represent LittleLives at industry events, seminars, and school/center visits
Work closely with the sales team and cross-functional partners (marketing, product, customer success) to align on target accounts and outreach priorities
Feed market and competitor insights back to the team to help refine how we pitch these new segments.
2–4 years of B2B sales experience; SaaS or education/edtech experience preferred
Proven ability to self-source leads and independently manage a full sales cycle — a true hunter, not a farmer
CRM proficiency is a core requirement (e.g., HubSpot, Rework, Salesforce) — must be disciplined about pipeline hygiene and reporting
Language: English, Bahasa Indonesia
Strong presentation and consultative selling skills
Self-starter, target-driven, comfortable adapting as we figure out what works in new segments
Own transport preferred for local center/school visits
A healthy, self-generated pipeline is consistently built across preschool/childcare and the new enrichment, tuition, after-school, and K12 segments
Sales targets for new paying customers and cash collected are met or exceeded on a monthly/quarterly basis, with predictable, well-forecasted results
Customers who sign onboard successfully and see value in working with us
CRM data is accurate and current, giving the team reliable visibility into pipeline health at any point
New segments (enrichment, K12) show early traction — qualified opportunities and closed deals, not just outreach activity
Strong working relationships across the sales team and cross-functional partners keep deals moving without heavy hand-holding
What We Offer
Competitive Salary (Base salary plus uncapped commission)
15 days of annual leave and 1 birthday leave per year
Social insurance and private health insurance
Yearly performance bonus
Flexible working mode (hybrid/remote)
Work equipment with MacBook provided
HR Introduction Call
Take-home Role Challenge
Technical Interview
Reference and Offer
Send your CV and a short introduction covering:
Your strongest sales achievement
How you generate your own leads
The segments or customer networks you know best
Prepare a sales pitch
Location